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This is fascinating and will be a valuable resource for many of the authors I work with.

What's also interesting is one thing that's left out entirely: marriage.

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The marriage rates vary significantly across the four financial tribes of Gen Z:

High-Risk Hustlers: 31% married

Stability Seekers: 16% married

Struggling Strivers: 10% married

Balanced Builders: 16% married

The High-Risk Hustlers stand out with nearly double the marriage rate of other groups, while the Struggling Strivers show the lowest rate of marriage at just 10%. For context, the overall marriage rate for Gen Z in this survey is 16%.

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Interesting. So why are high risk hustlers willing to bet on marriage: because at that age it's also high risk? Are people who aren't high rick attracted to those who are because the latter have a plan for the future, however audacious?

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Another interesting part of this analysis would be to discern the influence, if any, by parents, and/or by the political leanings of parents or grandparents?

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Great point; can follow-up on this in other research.

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