JDV on Gen Z

JDV on Gen Z

Young Men Are Speaking. Is Anyone Listening?

Introducing a data-driven Gen Z persona built from real conversations, real experiences, and their own words

Feb 01, 2025
∙ Paid

The Backdrop

Young men are slipping away from the Democratic Party. And if you look at the data, it’s not hard to see why.

  • They don’t trust the party to fix the economy.

  • They don’t feel like Democrats respect them.

  • They don’t see leadership—they see hesitation.

Meanwhile, President Trump is winning their attention. Not because they love him, but because he t…

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