JDV on Gen Z

JDV on Gen Z

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JDV on Gen Z
JDV on Gen Z
TikTok's fate is in the hands of the *creators*

TikTok's fate is in the hands of the *creators*

Results from our exclusive Gen Z and millennial SocialSphere survey

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John Della Volpe
Mar 26, 2023
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JDV on Gen Z
JDV on Gen Z
TikTok's fate is in the hands of the *creators*
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The Backdrop

Two-thirds (65%) of Gen Z and 45% of millennials cite TikTok as the most addictive social media platform. On average, members of these two generations with active accounts tell us they’re spending two hours-plus a day with the app.

As Democratic and Republican lawmakers bear down on Chinese-owned TikTok, pressure on Gen Z is ratcheting up as…

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