TikTok's fate is in the hands of the *creators*

Results from our exclusive Gen Z and millennial SocialSphere survey

The Backdrop

Two-thirds (65%) of Gen Z and 45% of millennials cite TikTok as the most addictive social media platform. On average, members of these two generations with active accounts tell us they’re spending two hours-plus a day with the app.

As Democratic and Republican lawmakers bear down on Chinese-owned TikTok, pressure on Gen Z is ratcheting up as…