JDV on Gen Z

JDV on Gen Z

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JDV on Gen Z
JDV on Gen Z
Are we asking the right questions?

Are we asking the right questions?

Changing a few loaded words in a survey is the difference between perceptions of an economy in deep trouble versus one that's clearly improving and pretty good for a lot of people

Aug 09, 2023
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JDV on Gen Z
JDV on Gen Z
Are we asking the right questions?
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The Backdrop

Last week, I wrote about a research finding I found somewhat surprising — and I'm not sure what that says about me — or us.

In a late July SocialSphere poll, we found that half of Americans are "very happy," which I'm defining as a response of 8, 9, 10 on the question, "On a scale of 0 to 10, with 0 being the worst and ten being the best, how…

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